Short-form video is the #1 format, offering the highest ROI and will see the most growth in 2024. (Hubspot)
Marketers are doubling down on TikTok, YouTube, and Instagram to address younger audiences going right to social video platforms to search and engage with brands, even more so than search engines. (The New York Times)
Videos get148%more engagement than any other type of post on Facebook (Emplifi)
51%of users are more likely to share a video than other types of content (Wyzowl)
Reels have the highest reach on Instagram compared to photo, carousel, video posts:33.8%of users are more likely to share a video than other types of content (HyperAuditor)
People spend the most time53.8 minuteson the video first social media platform, TikTok (Statista)
76%of users purchased something they saw on social media (Retail Touch Points)