Videos get148%more engagement than any other type of post on Facebook (Emplifi)
51%of users are more likely to share a video than other types of content (Wyzowl)
Reels have the highest reach on Instagram compared to photo, carousel, video posts:33.8%of users are more likely to share a video than other types of content (HyperAuditor)
People spend the most time53.8 minuteson the video first social media platform, TikTok (Statista)
76%of users purchased something they saw on social media (Retail Touch Points)